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A full fall prevention campaign, including two flyers, digital signage, social media posts, and poster for VA medical professionals and Veterans alike.

Fall Prevention Campaign

Client:

VA Office of Healthcare Transformation (OHT SET)

Year:

2024

I created a fall-prevention campaign for the Department of Veterans Affairs to raise awareness of common risks that lead to falls in both VA facilities and at home. Designed for Veterans, caregivers, and medical staff, the campaign included social media posts, flyers, a printed poster, and digital signage. It centered on the tagline “Ready, Set/STEADY Go,” which highlighted three key actions: Safety first when you move, Evaluate your space for hazards, and Talk with your VA care team about preventing falls. The final materials provided clear, accessible guidance to support safer movement and stronger communication across the VA.

©2025 by Brent Lance Jr.

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