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A self published book written and designed by me. Focusing on one of my favorite aspect of design, typography.

Making Type Visible

Client:

Self-Published book

Year:

2020

I wrote and designed Making Type Visible, a self-published book exploring the relationship between typography and the messages it conveys. The book argues that effective typography should not blend into content but instead amplify and carry the same meaning. Using the 2008 Obama “Hope” campaign as a case study, it analyzes typographic choices to demonstrate how design can powerfully reinforce communication and storytelling.

©2025 by Brent Lance Jr.

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