VA Office of Healthcare Transformation Visual Identity

I developed the complete visual identity for the Office of Healthcare Transformation, creating a cohesive system of typography, color palettes, iconography, and branded templates for slide decks, white papers, and email signatures. Designed as a sub-brand within the VA’s Tier 1 style guide, the system balanced VA standards with a distinct, modern visual voice. I led the process from early discovery through final template implementation, ensuring consistency, usability, and a clear creative direction across all communications.