VA National Oncology Program Annual Reports & Interactive eBook

Over the past three years, I led the design of the National Oncology Program (NOP) Annual Reports, transforming complex medical data into visually compelling, high-impact materials. My goal was to make these reports stand out from traditional government publications by embracing modern design trends and innovating each year with advanced printing techniques such as die cutting, white ink printing, metallic ink printing, and mixed media. These enhancements not only elevated the reports' aesthetic appeal but also reinforced the NOP’s role as a leader in cutting-edge cancer care.

To further expand accessibility and engagement, I designed an animated and interactive eBook, incorporating motion graphics and digital interactivity to create a more immersive and intuitive reading experience. This digital version allowed users to engage with key content dynamically, extending the impact of the NOP’s messaging.

The success of these reports was recognized with multiple prestigious awards, including:

Hermes Creative Award – Platinum
MarCom Awards – Gold (x2) & Platinum
Silver Anthem Award
Silver MUSE Award
Through strategic design and innovation, I ensured that the NOP Annual Reports were not just informative but truly inspiring, reflecting the program’s dedication to advancing cancer care for Veterans.