Two One Branding

I had the privilege of designing the visual brand for Two One, a tech company with a mission to honor and support essential workers during the COVID-19 pandemic. At the start of the project, with the world in lockdown and only essential personnel working in person, I was inspired to create a brand that celebrated the bravery and dedication of first responders and hospital staff—those who continued to serve and protect even when the world had paused.

The concept of combining heart and technology served as a symbolic gesture of gratitude toward these everyday heroes, while also representing Two One’s core values. I developed a comprehensive brand style guide, wall graphics, a stationery set, and promotional collateral, each designed to communicate the company’s mission through visually impactful elements that seamlessly blended compassion with innovation.

This branding project not only captured Two One's mission but also conveyed a message of hope, resilience, and the importance of essential services, while showcasing the company as a forward-thinking leader in the tech space.