Visual Identity for the VA Office of Healthcare Transformation (OHT) Strategic Engagement Team (SET)

I developed the visual identity for the Office of Healthcare Transformation (OHT) Strategic Engagement Team (SET), ensuring a distinct yet cohesive brand presence within the VA. My process began with a discovery meeting to fully understand the team’s mission, goals, and communication needs. From there, I created three design options that adhered to the VA Tier 1 style while incorporating unique elements to make SET’s materials stand out.

The final identity system included a letterhead, slide deck template, typography and icon styles, and a custom color palettes, all designed to maintain professionalism, clarity, and visual consistency across SET’s communications. This new identity not only reinforced SET’s role within VA but also enhanced its ability to engage stakeholders effectively through polished and cohesive branding.